Archive for February, 2009

What do you think?

Friday, February 20th, 2009

One of my biggest passions is Military Intelligence MI5, MI6 and KGB (true stories not your James Bond crap). I came across this little gem of a passage in a book called Inside Intelligence by Anthony Cavendish.

At first I thought it was funny, but the more I read it, the more I understood how true it is.

Let me know your thoughts.

In the bitter cold of the Russian winter, in a small village, some hundreds of kilometers east of Moscow, during a howling gale and darkness falling, a Russian peasant is wandering home to his meagre village.

Suddenly he stops and sees a small game bird on the ground nearly dead from the cold and privation. The peasant picks up the bird and warms it. The bird soon recovers and the peasant wonders what to do next.

At that moment a herd of cattle come by and one of them drops a large dollop right in front of him. Realizing that if he puts the bird in the steaming dollop, the bird will stay warm until morning and then be able to fly away, he does this and then goes home.

But a second peasant comes along after the first one has gone and hears the bird chirping hapily to itself in the steaming mess. This peasant seizes the bird, breaks its neck and takes it home for supper.

This old intelligence story has 3 morals:

1 Do not believe that everybody who drops you in the shit is your enemy.

2 Do not believe that everybody who gets you out the shit is your friend.

3 Whenever you are in the shit keep quiet about it.

Adsense Ad Placement

Thursday, February 5th, 2009

If you have Adsense ads on your site and you are still not making much, you have probably thought “how can I improve my Adsense earnings”? To be successful with Adsense, one of the main things you need to look at is your Adsense ad placement.

To begin with, there is no guaranteed Adsense ad  that will improve your Adsense earnings, but some places do work better then others. Even Google recognizes this and have created a heat map on Adsense ad placement which you can see here.

My favourite Adsense tip would have to be – you need to experiment. Experimenting is often the best way to find what Adsense ad placements suit your audience. I have found the most profitable Adsense ads are the ones placed within the content, usually right above it. But this is not always the case.

If you have a blog site where you have mostly text, the left side of your page might work better. Text is written left to right, your readers will finish the line they are reading and their eyes will return to the left position, hopefully having a higher chance your ads will be spotted.

If your blog receives a lot of comments, you might earn more with Adsense by placing the Adsense ads at the bottom of your post. Your readers will leave a comment then they usually have a short moment where there looking for something to do next. Your Adsense ads can offer them that something to do.

With Adsense, there is also a little bit more then just having the Adsense ads placed in the right area. If your site has more then one Adsense ad, you also have to worry about where they are located in the code. And there is a very good reason to worry.

Adsense will place the higher paying ads in the order it finds them in the source. In other words, if your first ad in the code is not the one getting the most clicks, you might not be getting the most out of Adsense.

Another Adsense problem is placing to many Adsense ads on your site. If your ads are intrusive or you have to many ads not receiving clicks, you will have a lower click through rate and this will affect your Adsense earnings.

To get the best out of Adsense you need to have the ads blend in with your site and you should also regularly check how your Adsense ad placement are performing. By experimenting and using Adsense Channels, you can always be sure you have the best Adsense ad placement on your pages.