If you would like to make money with Adsense you need to be able to track which Adsense ads perform the best for your site. We can track everything from ad placement and format to even what color is the most effective.
The easiest way to do this is by using Adsense Channels. Any time you make changes to your site, take advantage of channels to measure and observe the effects. Whether you want to track a specific type of ad placement or an entire site, custom and URL channels will help you determine what will be most successful.
You can create Adsense Channels before or after creating Adsense adverts. Once you have logged in to your Adsense account, click the tab at the top called Adsense Setup then click the smaller tab called “channels”.
Adsense Channels are easy to setup. We have two options, we can create a custom channel by clicking Add new custom channels and giving it a name, or you can use a custom URL and track your Adsense ads through a specific web address.
There is also a box you should tick called “Targeting”. Targetable ads are for advertisers, they will see the ad placement you defined among the available places on which to place their ads. Check the box marked Show this channel to advertisers as an ad placement and enter a description for your channel.
Advertisers will see the name and description, so provide something accurate and informative that will represent your site well. Be aware that should you choose to edit the name of the channel in the future, you will lose any existing advertiser bids for that channel.
To be honest I have never used “Targeting” but clicking this feature allows us to put in a description so we can actually see where our clicks are coming from.
For instance my zippo store has Adsense ads with the name of the ad unit and size (eg zippo468×60) and a description of where it is located (eg hometop).also have Adsense ads that just show on certain pages so I call these (tricks120×600) and a description of (tricks left) or I could use a “Custom URL” to track this ad unit.
On my other site I might call the channels (adsense300×250) and a description of (adsenseleftpost).
This way I can track all my Adsense ads to see which are successful and which ones are not working. If I was only getting a few clicks on a certain Adsense Channel, I could move it to see if it performs better or maybe try a different color.
Already have Adsense ads setup? You can just go to the Manage Ads tab, Edit Ad Settings on the right and towards the bottom you will see the Adsense Channels you have created. You can then add or remove a channel and click Save Settings.
You can also delete a Adsense Channel, just click the channel you wish to delete, then look for a little drop down menu box and use the removed checked line.